Search Engine Optimization (SEO)

Search Engine Optimization is the process of getting your website ranked highly in the Search Engine Results Page. Having an effective and well thought out SEO strategy is one of the most important and profitable things you can do for your business. A well designed Search Engine Optimization campaign will help you to ensure that your website can be found by those searching for products or services relating to your business organically. It is generally a long term strategy that allows you to reap the rewards while your competitors are sleeping.  

Our SEO Service Involves The Following:

Competitive Review and SEO Analysis

We conduct an initial review of your website and keywords to identify any weaknesses and determine the best opportunities for your site against your competitors.

Local Search Optimization 

If your business serves key local towns and cities we can optimize your website to perform better for those local search terms. We can also assist to register, verify and optimize your business listing on  Google My Business and Bing Places which is critical to local search optimization, especially for mobile search results.

Mobile Search Optimization 

You need a "mobile friendly" website if you want to provide a good user experience, this is so important that Google  considers this a highly important ranking factor in its search algorithm. The world is going mobile, don't get left behind.

On-page Ranking Factors 

A review of your existing website content and web page architecture. We will restructure your current copy so that we are hitting the vital keywords to allow your consumers to identify immediately what your company is all about.

Technical Optimization 

We will review your current meta page titles & page descriptions in the code, create search friendly URLs, review XML sitemaps, setup and register your site with Google Webmaster Tools (Search Console) and Bing Webmaster Tools.

Speed Optimization

Did you know that speed is now a hugely important ranking factor in Google's search engine? If your website is slow to load, especially on a mobile device then Google considers this to be a poor user experience, and will penalize you. We can trim your website to perform at optimal levels.

Conversion Rate Optimization 

We will identify any areas that are causing you to lose visitors and sales. This includes a review of your sales copy, page layout, split testing your call-to-actions, creating new optimized landing pages, optimizing any contact forms and more. We use a number of tools that can actively track user behavior on your website in real time, observe how they interact with the website and optimize accordingly.

Content Development

There is no point in driving more traffic to your website if your sales proposition is not clear and concise with a strong call to action leading them into your sales funnel. We can help to review your sales proposition and work with our professional content writers to make it better. Or perhaps you need more professional articles written as part of a new content marketing strategy, we can help there too! Our highly experienced writers will do a market analysis to see what keywords we should be hitting, and create highly engaging content to further boost your organic reach.

Creative Digital Marketing Strategy ­

Our team will help you drive more qualified traffic to your website than just conventional thinking around SEO and online advertising. Our experience working with clients across multiple industries over many years has helped us develop a few unique creative marketing strategies that will give you the edge over your competitors.

Backlink Profile Review ­

If there is any spammy links pointing to your website we help identify and disavow the worst offenders. We can also implement a link building strategy that won’t get you penalized in the search results. We conduct a pure white hat approach to SEO, we won't ever pay for bad links just to boost our reports.

Citation Review 

Where else is your business listed online? We review your citations and identify more relevant opportunities to improve. Through our Business Management Listing tools we can identify what sites your competitors are on and make sure that you have a strong presence.

Analytics, Metrics and Key Performance Indicators (KPI's).

We can setup website tracking using tools such as Google Analytics, create custom reports to show you the information you need.